As the percentage of Americans experiencing chronic disease increases and nationwide health care costs swell to new heights, customers are looking to their local grocery stores to provide accessible and affordable solutions. As pivotal members of the continuum of care, retail environments—and the dietitians that work within them—are charged with disrupting the status quo and blazing new paths for health. As a result, the role of the retail dietitian has expanded to include providing guidance on the following question: If given the same promotional opportunities, will sales performance of healthful foods match (or exceed) that of less healthful options? 

Join Emily Massi, RD, LDN, for a session that will explore real-life case studies related to the integration of health, merchandising, and marketing into the omnichannel shopping experience. Learn how these programs balance the competing priorities of the grocery industry while simultaneously increasing return on investment and positively impacting customer purchases. Learn the impact of in-store health-focused displays on purchase behavior and how dietitian/consumer packaged goods partnerships can maximize effect. Explore the effectiveness of health loyalty program incentivization on driving healthy sales and providing positive reinforcement for customers. Finally, Massi will review best practices about how to “tell your story” to organizational leadership and prove health’s rightful place in overall strategic planning.