Seed oils are at the center of ongoing public and professional discussion, with strong opinions often shaped by selective interpretation of the evidence. This session provides a focused review of the science behind common claims, including ecological correlations, cardiovascular outcomes, ultra-processed foods, oil processing, inflammation, and oxidation. Presenters will examine frequently cited studies and clarify how these data can be interpreted appropriately in the context of overall dietary patterns and health outcomes.

In addition to the science, the session will highlight insights from consumer polling, focus groups, and health professional research to illustrate how seed oils are currently perceived—and where confusion persists. Attendees will also gain practical guidance on communicating about seed oils effectively, including message framing strategies and language shown to resonate across audiences.